YouTube homepage takeover, the last days of December 2009. Seemed like a time for resolutions. And make it an event: live streaming video that brings your own new year's resolution to life, or at least to type. 43 live people, 'Jeep characters', spell out resolutions that people submit in a streaming-live, day-long, marathon event. One part of the new Jeep campaign that sought to reach a whole new buyer, "i live. i ride. i am. Jeep"
Showing posts with label Jeep. Show all posts
Showing posts with label Jeep. Show all posts
Jeep Magnets
Fiat introduced some big changes in Jeep's positioning with a move to a new agency. Phase 1 print rolled out with a new headline "i live. i ride. i am. Jeep" on white, with a quirkly looking person and a seemingly random bit of their 'personal philosophy'. Their unabashed self. So, we adapted this familiar device to allow people to express something of themselves.
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