Showing posts with label live online event. Show all posts
Showing posts with label live online event. Show all posts

Jeep YouTube homepage event




YouTube homepage takeover, the last days of December 2009. Seemed like a time for resolutions. And make it an event: live streaming video that brings your own new year's resolution to life, or at least to type. 43 live people, 'Jeep characters', spell out resolutions that people submit in a streaming-live, day-long, marathon event. One part of the new Jeep campaign that sought to reach a whole new buyer, "i live. i ride. i am. Jeep"