Jeep YouTube homepage event

YouTube homepage takeover, the last days of December 2009. Seemed like a time for resolutions. And make it an event: live streaming video that brings your own new year's resolution to life, or at least to type. 43 live people, 'Jeep characters', spell out resolutions that people submit in a streaming-live, day-long, marathon event. One part of the new Jeep campaign that sought to reach a whole new buyer, "i live. i ride. i am. Jeep"