Canada, It's our time to lead/The Globe and Mail

It’s hard to imagine the world without newspapers. Well… you see the problem. The paper wanted a campaign that would launch their redesigned look. But the campaign wasn’t about colour or stock. The integrated campaign asked Canada to realize that we are at the brink of a future that will have to look different. Over 8 weeks, the advertising campaign and editorial content focused on 8 discussions about what Canada is going to become. And it tried to excite people to get involved, not in the paper, but in shaping Canada. “Start with the Globe. From there, it’s up to you.”