Bank of America - Digital Outdoor



It was the worst of times. Bank of America, bailed out because it was too big to fail, was under scrutiny for everything it did. One commitment, a nice sort of thing, was to offer an upgrade to people's movie tickets, to see a kids' flick in 3D. This was to be part of a fun campaign promoting the customer appreciation offer. This was for a few urban financial center bank locations, changing relatively static digital signage into a playful stock ticker.

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This is just a little test of what would have been, a proof of concept and demo for studio approval. But there was such an uproar about the program that everything just tried to quietly go away. But it was fun before it lasted.